I'm Craig. Serving firefighter. Online coach. Founder of Concept Coaching.
I built this because I was sick of watching people work hard for nothing. Hours in the gym. Effort with food. Still feeling sluggish, still not seeing results, still wondering what they were doing wrong.
Here's the truth, most of the time, they weren't doing anything wrong. They just didn't have a plan that fit their life.
That is what we do differently here. Whether you work shifts like me, sit at a desk all day, or have a week that never looks the same twice, we build everything around how you actually live. Training, nutrition, accountability, all of it tailored, all of it manageable, all of it designed to fit in even when life gets in the way.
I'm not interested in quick fixes or programmes you can't stick to. I'm interested in people who are ready to do the work properly with the right support behind them.
If that sounds like you, let's talk.
WHY CHOOSE CONCEPT COACHING.
That isn't you failing. That's a plan that didn't fit your life.
You've tried things before. Maybe more than once. You've put the hours in, made the effort, eaten what you thought was right and still ended up frustrated.
Most people I work with aren't lazy. They're not unmotivated. They're already trying. What they're missing is structure, accountability, and someone who actually understands what their week looks like.
That's where I come in. I'm a serving firefighter. I know what it means to train around shifts, broken sleep, and a week that never goes to plan. I've built Concept Coaching for people whose life refuses to follow a schedule and who are ready to stop spinning their wheels and start getting somewhere.
If you're done guessing, done starting over, and ready to do it properly, let's talk
A tailored program designed around you and your desired goals
Creating the best method to help you form the best relationship with your nutrition whilst staying on track towards your desired outcomes.
On hand throughout your journey to not only help you physically but mentally give you the mindset to become the best version you can possibly be.
Leaving no stone unturned with our custom app with everything needed to sustain the amazing results you have and will achieve.
Frequently asked questions
WHAT MY CLIENTS HAVE TO SAY.
